Why "Rehabilitate"?

Our skin, the biggest organ in our bodies, is under constant attack by the aging process, ultra violet radiation from the sun, environmental pollutant, the food we eat and micro-organisms. In time our skin changes. We can however, effectively slow this process, improving hydration, skin barrier function, pigmentation, firmness, wrinkles, roughness, pore size and redness. In order to achieve this, we need to rehabilitate the skin on a daily basis.

How do we accomplish this?

Through a process we call Positive Homeostatic Influence, or PHI. Homeostasis is the internal housekeeping which a cell, tissue, organ or organism constantly performs. This keeps a balance and creates an environment for optimal cellular function.
We want to positivley influence these processes in the skin, helping the cells to regain its natural balance, improve its state of health and to allow cellular processes and parameters to be reverted to a more youthful level. This approach must form the basis of any good skin care routine. Creating healthy skin from matrix to cell, to tissue, to organ by utilising a range of high concentration actives to optiphi your skin.

Why specifically Optiphi?

From a Bionengineering and Biomedical background, we are arguably in a position to conecptualise, create and test the best actives solution to rehabilitate the skin. It is our academic integrity, intuition and passion that makes Optiphi unique. Our first step in selecting an active ingredient is a thorough literature and publication search to rule out any possible negative effects. These adverse potential effects may range from the increased risk for cancer cell propagation to the suppresion of the very cell enzymes we aim to activate. Secondly, we want to know that each active has data to substantiate its efficacy. It must perform in concert with other actives to do exactly what our core philosphy dictates, primarily to improve the youthfulness of the skin. We also fastidiously apply the valided concentration at which these actives should be used. Our products will also not interfere with the blaance natural processes in the skin, such as the acid mantle and the skin barrier function. The skin is therefore rejuvenated at no detriment to cost of other parameters. Optiphi will not only address what was lost, but also decrease further potential losses. Therefore it acts as a perfect preventative treatment modality.

Harmonise with Optiphi

Phi is the symbol for the Golden Ratio (1.618). It is seen in nature and is also regarded as an important ratio in mathematics, architecture, aeshtetics, music and more. Initially taken from the first letter of the name of the Greek sculptor Phidias, who is said to have employed it frequently. So here we have the perfect symbol for our scientific approach to aeshtetics, a range of high-concentration actives to optiphi your skin. An approach you can trust and will love.